achievements

Facts & Figuers |  Awards | Our Clients

Our experience, since our launch, has allowed us to develop an advanced business model in Egypt and acquire valuable know-how over the years. We have developed a customized operational framework covering the current market challenges, as well as provided workable, customized solutions, tailored for the local market. We have proudly created a strong accreditation system and are becoming a destination for vocational solutions in Egypt.

Facts & Figures

7000 Learners
8 Centers
9 Industries
57 Qualifications

Awards

2021 Corporate Vision Education & Training Awards: Best Vocational Skills Development Initiative – Egypt
2020 MEA Markets: Most pioneering technical and vocational accreditation organization – North Africa

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Location

Community Development Association Building - El botagz St - East of railway station - Luxor

Contacts

Tel: 01110995802
Email: noonluxor@gmail.com

Eng. Yasser Zaazou

CEO and Board Member at Acrow Misr

Eng. Yasser Zaazou is currently the Chief Executive Officer and member of the Board of Acrow Misr Company. Acrow is a listed construction company that designs and manufacturers scaffolding and form work systems. It is operates in 13 countries and is the market leader in Egypt.

 

Previously, he served as the Chief Executive Officer and member of the Board of System One Company. System One is a privately owned Integrated Facility Management (IFM) Company and employs over 4500 employees.

 

Before that he served as the Chief Executive Officer and member of the Board of Ahram Security Group (ASG). ASG is a privately owned manufacturer of Locks and keys and employs over 1300 employees. It has one of the largest industrial bases of this industry in the region.

 

Previously, he served as the Chief Human Resource Officer of Integrated Diagnostics Holding (IDH) and has held this position for 2 years. IDH is listed in London Stock Exchange and operates in Medical Diagnostics. It employees more than 3200 employees and is amongst the largest diagnostics companies in the region.

 

     In this role Eng. Yasser Zaazou was employed to support the company to achieve a successful IPO. His role involved: establish the HR and personnel functions and aligning the company to highest standards; completing the post integration merger of sectors since the holding had acquired the 2 largest Medical Labs in Egypt Al Borg and El Mokhtabar; assume the role of Program manager for the construction and startup of the Mega Medical Lab, which is the largest of its kind in the Middle East. All responsibilities were completed on time and the IPO was extremely successful.

 

Previously, he worked for 7 years as the Chief Human Resources Officer in Electrolux Egypt (Olympic Group). Electrolux is the largest manufacturer of House hold appliances in Egypt employing 7,000 people.

 

    In this role Eng. Yasser Zaazou was responsible for establishing the HR and personnel function; improve the company performance and productivity; co-ordinate the development and implementation of the Business plan with the Executive Board; Support the BOD direction of divesting the company. This objective was met and the Olympic Group Company acquisition by Electrolux International in 2011 right after the revolution was a great success story.

 

After the Acquisition, Eng. Yasser Zaazou was responsible for handling the organizational restructuring and the integration of Olympic Group with the Electrolux International. This task was completed successful.

 

Prior to this position he worked for 14 years at Procter Gamble in Germany and in Egypt. His professional experience is in the fields of electromechanical design, project management, plant management, work process development, post-merger integration and Human Resources.

 

Mr. Zaazou is also currently:

  • Member of the Board of Directors of Modern Agriculture Co. PICO
  • Member of the Board of Directors of Maharat Bank NGO.

 

Mr. Zaazou also served as:

  • Chairman and founding member of the NGO “Tamayoz” which specializes in developing young leaders.
  • Member of the Board of Directors of Maadi Sporting and Yacht Club.
  • Member of the Board of Directors of the company Quest for Human Development.
  • Member of the Board of Directors of the company B Tech (largest House Hold retailer in Egypt)
  • Member of the Board of Directors of the company Arzak (Restaurant chains).
  • Head of the Equestrian Committee and Equestrian team member in Maadi Club.

 

Mr. Zaazou graduated from Cairo University Faculty of Mechanical Engineering, Class of 1986.

DR. Mohamed Fahmy

Managing Partner at Sequence Ventures

Dr. Fahmy is establishing the most challenging investment firm in the innovation and transformation world, he is the Co-Founder & Managing Partner of Sequence Ventures which has two fund structures in Netherlands & Egypt that are investing in potential innovative startups in the most emerging technologies “AI, Blockchain & Quantum Computing”. Also, he is the co-founder and senior partner of Ironwood Investment which is introducing the state-of-the-art investment management in PE asset class.

 

Dr. Fahmy is the co-founder of the leading consulting firm in Egypt, he was the Managing Partner of the Corporate Strategy Practice at LOGIC Management Consulting Group and has over 25 years of experience in the field of Business Advisory & Management Consulting.

 

Dr. Fahmy is also the co-founder and Vice Chairman of Tatweer Learning Technology, the first E- Learning company in the region which has been established 2010 with the purpose to cultivate a new generation of young professionals through the establishment of modern and innovative e-learning solutions.

 

Dr. Fahmy has 30 years of experience in the fields of management, strategy formulation, strategic planning, sales & marketing, business development, and advertising. Throughout his experience, he advised and consulted CEO’s and Founders of small, medium and large local and regional organizations on relevant aspects, helping their business overcome management related challenges through innovative and value- adding solutions. His consulting experience covers multiple industries and sectors, such as, yet not limited to, public sector, industrial products, real estate, FMCG, electronics, advertising and media.

 

Dr. Fahmy’s successful experience in the local market and the MENA region spans across multiple disciplines. He adopts the latest management techniques and tools, and facilitates sessions and workshops, generating results and conceptualizing solutions. His role was vital in selecting growth and diversification strategies thus increasing market share, and ultimately increasing probabilities of improving the organization overall business results. Dr. Fahmy’s expertise qualifies him to understand the industry and market dynamics that drives his client’s business and identify the domestic and international areas of greatest opportunity for market entry, expansion, mergers, alliances and/or acquisitions strategy.

 

Dr.Fahmy has a strong ability to design and execute major business deals with a variety of corporations in private and public organizations in Egypt and in the region. Dr. Fahmy is currently a senior advisor in Egypt Ventures, the first governmental VC in Egypt and a co-founding member at Falak, largest accelerator in Egypt.

 

Dr. Fahmy leaded and acted as the managing partner in charge for four of the mega strategic projects in Egypt, Abu Dhabi and Saudi Arabia including: Egypt Vision 2030 Strategy 2014-2015, City Image Development of Abu Dhabi state through Abu Dhabi Municipality and the Strategic Planning program of UAE Identity Authority – 2007-2009, also the Strategy Execution Plan of Saudi Civil Aviation in KSA – 2006.

Mohamed Abdelgayed Ibrahim El Araby

Chief Operation Officer at El Araby Group

Mr.El Araby is a Member of QDB’s board and is currently serving as the Head of Operations at El Araby Group. 

Mohamed El Arabytook on the responsibility of setting proper work systems and other administrative and organizational regulations to increase level of productivity in El Araby Group. Mr. Mohamed joined El Araby group in 1995 and the company’s business began to grow and expand, till it became one of the largest companies that specializes in Electronics in Egypt. In 2003 Mr. Mohamed established El Araby Co for Lightening Technology, the biggest lightening factory in the Middle East. With years of hard work and dedication, he became board Member of El Araby Group of companies and Key Note speaker for Family Governance System in FBN Organization, in USA in 2010, penetrating markets in the Middle East markets. In 2020 and 2021, Mr. Mohamed became a Member of Board of Trustees for two different institutions, Japan University of Sciences and Technology, and Qualifications Development Bank.

Mr. Mohamed is now the Family Council President, and the COO of Al Araby Group.

Mohamed Aly

Managing Director and CEO of Abu Dhabi Islamic Bank (ADIB) – Egypt

Mohamed has over 35 years of international experience in the financial services and banking industry having held senior leadership roles at several banks in the MENA region. Prior to joining ADIB, Mohamed was the CEO at Mashreq Bank’s Egypt business. He has also held senior positions at Credit Agricole, National Bank of Abu Dhabi and American Express, bringing ADIB extensive experience from working across Corporate, Investment Banking, Retail and private banking, as well as an in-depth knowledge of the Egyptian market. 

Mohamed Aly started his career in the banking sector in 1986. He is a school graduate of “Collège de la Sainte Famille“ in 1979 and earned his Bachelor of Commerce degree, Business Administration in 1983  from Cairo University in Egypt.

Khaled Hegazy

Chief Business Officer at Etisalat Misr

Khaled Hegazy was appointed in October 2021 to be the Chief Business Officer at Etisalat Misr, leading the departments responsible for Marketing, Presales, Sales, Delivery and Fulfilment for the Business sectors in Egypt. In this role, he provides leadership on the Business strategy that allows the company to fulfill its mission, builds shareholder value and provides managerial guidance to the company’s product and services portfolio offering. He is also appointed as the CEO of Nile Online and the CEO of Egynet.

 

Hegazy was formerly the Chief Corporate Affairs Officer for Etisalat Misr since November 2016 leading the departments of External Relations (Regulatory Affairs, Public Policy and Carrier Relations), International Operations and Wholesale, Government Affairs, Corporate Strategy and Business Development, Legal Affairs and Corporate Communications (Public Affairs and Media Relations, Corporate Social Responsibility and the Etisalat Foundation and Internal Communications).

 

Prior to joining Etisalat Misr, he was the External Affairs and Legal Director of Vodafone Egypt and before that he headed the External Relations Department for the Near East Region (Egypt, Lebanon, Syria Jordan, Iraq and Sudan) at Procter and Gamble.

 

Hegazy is very active in the Business community in Egypt. He is a board member of the Chamber of Information Technology and Telecommunications; the Executive Director of the Egyptian Emirati Business Council and a Board Member of the Canadian-Egyptian Business Council as well as the Egyptian Business Council for International Cooperation. He is also a member in numerous associations including the American Chamber of Commerce, the Egyptian Junior Businessmen Association and the Egyptian Lebanese Businessmen Association.

 

Hegazy holds an MBA in Marketing and International Business in 1998, a Bachelor’s Degree in Mechanical Engineering in 1993, both from the American University in Cairo (AUC). During his years at AUC, he was a Professor Assistant in Computer and Business Administration Courses and the Vice President of AIESEC. Also, he did many summer trainings at PARIBAS Bank and Lurgi AG in Germany, Meco Mining Ltd., and GEC Mechanical Handling in the UK.

 

Rania El Ghoneimy

CEO of Qualifications Development Bank

Rania’s 25 year career spans a multitude of disciplines. Her strong operational background represents a key foundation for her Strategy, Restructuring and General Management expertise.

 

She is currently leading the first Egyptian awarding Body serving the vocational education and training sector in Egypt and acquired the exclusive partnership of City&Guilds.

 

Prior to her current role, Rania led the implementation of several international and domestic Strategy and business transformation assignments during her occupation as a Partner in the Business Consulting BU of LOGIC Management Consulting heading the strategy practice and influencing the development of clients’ business and significantly added to its growth. 

 

Rania started her career in Schneider Electric Egypt, where she built her deep operations knowledge and expertise. Her last position before joining LOGIC was Project leader in Nestle Water, where she was responsible for the launch of Nestle Pure Life in the Egyptian market.

Mahmoud Khattab

Chairman of QDB & Chairman and CEO of B.Tech

Before being named CEO in 1997, Khattab was Marketing Manager at Engineering Products and Agencies Company EPACo (One of the Olympic Group companies and the exclusive agent for many brands) was responsible for all company’s marketing activities including planning, developing, implementing and monitoring the overall business marketing strategy also Conducting market research and staying abreast of competitor positioning.

 

Prior to his work as Marketing Manager, Khattab was General Manager of Philips brand at EPACo and was responsible for Philips market share recovery at the Egyptian market after 20 years and by 1994 Philishave get 80% of Egyptian market, 29% of electric irons and Philips won the Best Outstanding Performance Award in 1994 in Singapore at the annual Distributors Conference.

For 3 years before that, Khattab was Wall and Floor General Manager which was a new business model for retail business at that time and within this period, he could open three showrooms and ranked as the third distributes among the Egyptian private sector.

 

Khattab was a Member of the Board of Directors for CIC, EJP , Cairo chamber of Commerce and Olympic Group, also as a member of Trade Modernization Committee.

 

Mahmoud earned a PhD degree from University of Washington and an MBA from City University-USA, and Bachelor of Business Administration from Cairo University.

Mirna Arif

General Manager – Microsoft Egypt

Set with a profound commitment to Egypt, Mirna Arif brings in 20 years of experience with multinational organizations and public sector entities across Europe, the Middle East and Africa into the position of Microsoft Egypt Country General Manager. Equipped with a strong belief in empathy-based management and in youth training, the first woman to assume this prestigious role is leading the nation’s technological movement towards digital transformation.

 

To assert Microsoft Egypt’s competitive edge in the country’s tech industry, Arif is expanding the company’s digital footprint across public and private organizations to accelerate their conversion towards a digital economy. Arif’s passion closely ties with Microsoft international drive to instill a “Growth Mindset” culture based on the core values of diversity and inclusion in the workplace. It also links with Microsoft Egypt’s mission to empower every person and organization, of today and tomorrow, to optimize operations, increase customer engagement, transform business models and most importantly evolve the workforce towards a business growth paradigm founded on a culture of lifelong learning.

 

Prior to being appointed as Microsoft Egypt GM in 2020, Arif held the position of Surface Business Group Director in Microsoft Middle East and Africa, heading the strategy for the latest device series in the region. From 2017 to 2019, prior to Joining Microsoft, Arif held the title of Regional Director for Digital Transformation at GE Oil & Gas where she directed the digital transformation strategy in North Africa and Turkey. Prior to that, she was the regional Manager for Rosemount Group Middle East at Emerson Automation Solutions. In 2015, Arif was appointed Assistant Minister for Investment and International Cooperation at the Egyptian Ministry of Petroleum and Mineral Resources, advising on the development and implementation of the petroleum sector strategy. Preceding that, Arif spent the first 12 years of her career in Schlumberger, where she assumed various leadership roles, including Regional Sales Manager for UK & Ireland, Regional Sales Manager for the East African and East Mediterranean region, Egypt Manager for Schlumberger Information Solutions, and Global Marketing Manager, spearheading worldwide marketing strategies for the software and the marine acquisition segments.

 

 

Outside of Microsoft, Mirna sits on the Board of Directors of Banque Misr, the board of Directors of Egypt Chamber of Information Technology and the board of trustees of Qualifications Development Bank (QDB).

 

Arif holds a Masters of Business Administration (MBA) from the American University in Cairo Egypt, following her completion of a Bachelor of Science (BSC) degree in 2002 from the same university.

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